About us

Welcome to Simply Sweet, your friendly, independent dessert shop in the heart of Shrewsbury, Shropshire. We proudly offer the very best milkshakes, waffles, and desserts to satisfy every sweet tooth. With a wall bursting with over 60 kinds of chocolates, there's something for everyone!

We have an exciting pick and mix sweet selection and popular favourites like bubble tea and bubble waffles, all perfectly paired with stunning Shropshire ice cream.

Whether you're ordering from the comfort of your home, visiting us for a treat to go, or settling in to snap the perfect Instagram photo in our pretty little place, we're here to make your day sweeter. Why not pop in and say hello? We promise you a friendly welcome.

We’re Serious about coffee

We take our coffee as seriously as our desserts. That's why we proudly serve local coffee from popular Iron & Fire, known for their exceptional, hand-roasted beans. Each cup promises rich, robust flavours that perfectly complement our sweet treats.

Visit Us

Address: 23, Wyle Cop, Shrewsbury, Shropshire, SY1 1XB

Contact

SimplySweetShrews@gmail.com
01743 244079

Social

 
  • "Went there with my mum for the first time today, staff were so lovely and helpful will definitely be going back"

    Facebook Review

  • "Treat day is our favourite day and this is our new favourite place. The cookie dough and crepes were delicious. As was the bubble tea!"

    Facebook Review

  • "Lovely staff, lots of choice and the bubble waffle was amazing"

    Facebook Review

  • "A fantastic first visit today! The service was amazing and the bubble waffles were gorgeous! We can’t wait to come back!"

    Facebook Review

 FAQs

  • Welcome to Simply Sweet! We are delighted to serve you a variety of delicious treats crafted with love and care. To ensure you have the best experience possible, please take a moment to review the dietary information below:

    Ingredients & Allergens

    Our products are made in a kitchen that handles a wide range of ingredients, including but not limited to:

    • Nuts: Almonds, peanuts, hazelnuts, and other tree nuts.

    • Dairy: Milk, butter, cream, and cheese.

    • Gluten: Wheat, rye, barley, and oats.

    • Eggs

    • Soy

    • Sesame Seeds

    • Honey

    If you have a specific allergy or dietary requirement, please let us know, and we will do our best to accommodate your needs. However, due to the presence of allergens in our kitchen, cross-contamination is possible, and we cannot guarantee a completely allergen-free environment.

    Vegan, Vegetarian, and Gluten-Free Options

    We offer a selection of vegan, vegetarian, and gluten-free options. These items are prepared with utmost care to meet dietary preferences, but please note that they are prepared in the same kitchen as our other products.

    Special Requests

    We are happy to customise certain items for special dietary requirements whenever possible. Please reach out to us in advance for any special orders or requests.

    If you have any questions or concerns, please do not hesitate to ask.

  • Mon - Tue: Closed
    Wed: 12:00 - 18:00
    Thu - Fri: 12:00 - 21:30
    Sat: 10.30 - 21:30
    Sun: 11:00 -18:00

    (Hours may change on bank holidays)

  • YES! You can now order for both collection and delivery. Click here for more details.

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